Industry ■ Advertising
Media used ■ Direct mail
Target audience ■ key agency clients
Date ■ Dec 2014
BACKGROUND
For the Slovak multichannel ad agency Zaraguza, the goal was to fortify the relationship with clients just before Christmas. Also the task was to create an original Christmas present which will have the potential to grab attention of local and foreign media and at the same time strengthen the agency brand.
With the production budget of a few thousand euros Offline Gloves captured the attention of media in more than 17 countries around the world, including Canadian website TrendHunter or Japanese magazine Web Designing. That makes them one of the most successful self-promo campaigns and Christmas present with the biggest media coverage in the Slovak history.
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