In the area of direct marketing, IPC provides research and benchmark analysis on the market and an extensive collection of cross-channel case studies.
Advertising and e-commerce
IPC has collaborated with the Global Envelope Association (the GEA) to carry out the Advertising and E-commerce Survey 2018. This is based on 3,000 consumer responses from three countries: Germany, Japan and the USA in July 2018.
Articles
Articles, interviews and latest developments on marketing in main global markets.
Direct Mail Guide
The updated IPC Direct Mail Guide provides a summary of what's behind a successful campaign, how to boost response rate, what recent research is saying about this advertising channel and more.
Reports
In the area of direct marketing, IPC provides research and benchmark analysis on the market and an extensive collection of cross-channel case studies.
DM case studies
Get inspiration from the best integrated direct marketing case studies from around the world and across industries. Log in to access the case studies.
