The IPC Direct Marketing Guide is a comprehensive overview of recent research results and case studies from posts around direct mail + other channels. Its objectives are to showcase:
- how postal operators are utilising new technologies to enhance the impact and measurability of mail advertising campaigns
- the digitally enhanced mail products such as programmatic DM
- how AI/machine learning can be used to gain more efficiency in every channel including direct mail
- what postal operators are doing to combine mail advertising and other advertising channels
- the non-traditional advertising channels that postal operators entered either by acquisitions or by organic growth