<p>Touch is the only sense that puts you in direct contact with your subject. In this video from Sappi, Dr. David Eagleman explains how essential the sense of touch is in modern communication.</p>
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Touch is the only sense that puts you in direct contact with your subject. You can’t touch something without being touched. In this video series from Sappi, Dr. David Eagleman looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.