Christmas shoppers enjoy a seasonal spending spree to buy the perfect gifts for friends and family. In 2018 the average online seasonal spend was up yet again in the UK, from £292 in 2017 to £324 in 2018.
On average, Christmas shoppers purchased seven gifts online. And the giving tradition continues to grow with 1 in 3 (33%) saying they bought more items online in 2018 than in 2017. Only 1 in 6 (16%) bought fewer.
Men spent more over the festive period than women. This could be due to the fact that women buy more traditional gifts like clothes, toys and books, whilst men tend to buy things like TVs, stereos, computers and tablets, that are often fairly pricey.
More insights from the report include: the preferred device for shopping online, key dates before Christmas, Click & Collect, preparing your delivery offer, Place of delivery preference, etc.
