Mail Innovations, USPS

This paper by the Office of Inspector General of USPS provides an overview of ten mail innovations that range from commonly used and well-known tools to some that are still emerging, and even one that is still in the research and development phase. The OIG interviewed companies that create and support these innovations to learn more about them and what they can do to strengthen a mail campaign. These innovations can be more effective engaging customers and garnering a positive response, either in terms of recipient feedback or sales metrics.

The paper organises these innovations in one of the following three categories:

• Connected mail, which through the use of a mobile device or computer, connects recipients to a digital experience that allows users to choose how they would like to engage with the product.
• Electronic mail, which includes an embedded electronic component, like a video screen.
• Dimensional mail, which includes innovations that transform mailpieces, either by using nontraditional ink, materials, or designs.

Access the full report here.