IPC Senior Executive Forums are exclusive events in which top postal executives have an international forum to meet, share viewpoints, and exchange opinions. The objective is to gain strategic insights from a peer group of experts.
IPC Senior Executive Forum on Direct Mail, Brussels, March 2007
Postal operators attending the forum shared a number of strategic objectives for building greater value into direct mail: increase relevance in order to maintain consumer interest; improve return on investment for customers; make Direct Mail visible to media planners, and produce comparative data that will get direct mail included in the media planning tools used by the advertising agencies. Wolfgang Haf summed up the intrinsic value of Direct Mail: “It remains the most powerful form of entry into a dialogue with the customer.”
- Executive Summary
- Contact List
- Australia Post's Mail Marketing Presentation : Mark Roberts, manager, mail marketing, Australia Post
- A Growth Plan to Sell DM : Alex Batchelor, marketing director, Royal Mail
- A Direct Marketing Agency's Pandora's Box : Wolfgang Haf, CEO, Wunderman Central Europe
- Customers Really Matter - How Postal Operators can move into the New Media Market based on Customer Value : Sturla Hammer, sales director, post division, Norway Post
- The Power of Direct. Relevance. Responsibility. Results : Charles Prescott, vice president, global knowledge network services, DMA
- La Poste - Marketing Direct Mail : Omar Farra, marketing director, letters division, Groupe La Poste