The 10th online IPC Comms Workshop, co-hosted with Hrvatska Posta, took place on 24 October 2024, with around 20 postal experts from IPC member posts, from bpost, Correos, DHL Group, Hrvatska Posta, Omniva, Österreichische Post, Poste Italiane, POST Luxembourg, Swiss Post and USPS. To explore the potential of AI for communications experts, IPC had invited Vedran Antoljak, Expert in digital business transformation and practical application of artificial intelligence for business.
During the workshop, numerous AI tools were presented with a large range of applications in communications and marketing: analysing and summarising documents, creating podcasts or websites, transcribing meetings, supporting customer services, etc. During the workshop, practical examples were shared on how to write the best prompts to get the best results. It was shown how to generate LinkedIn posts or marketing campaigns depending on the audience and the author.