ACTIONS
Corona caused a boom in e-commerce. This has led to a drastic increase in the number of transport vehicles, not only due to the growing number of parcels, but also because consumers want their parcel delivered at home (81%). bpost set the ambition to make last-mile deliveries 100% emission-free by 2030.
One of the initiatives supporting this ambition is to reduce the number of kilometres by consolidating parcels in pick-up points. bpost invested in more than 3,000 pick-up points, of which 800 locker locations, and by 2030, they will be increased to 4,000 points across Belgium. The PUDO service not only offers convenience but helps to reduce CO2 emissions by having fewer failed deliveries and by consolidating volumes. On average, a pick-up point saves 30% of CO2 emissions compared to a home delivery.
To make a further difference, it is therefore important to convince consumers to change their behaviour towards bpost’s more sustainable delivery initiatives. A communication campaign was set up to convince consumers.
RESULTS AND IMPACT
After two waves, 78% of customers say they are convinced to use pick-up points to have their parcels delivered and 81% are convinced to change their preferences. At the end of 2022, there has been an increase of 20% in volumes in pick-up points and parcel lockers.
