IPC Annual Conference 2015 - Data-driven marketing and e-Commerce

From direct marketing to data-driven marketing: the IPC Annual Conference focused on how posts can successfully leverage data to boost e-Commerce and explore new business opportunities to connect consumers with brands.  The 2015 IPC conference themed ‘Data-Driven Marketing and e-Commerce: opportunities for posts’ hosted 25 chief executive officers of posts from America, Europe and Asia Pacific.

Keynote speakers included Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide and Jodie Sangster, CEO Association for Data-Driven Marketing and Advertising (ADMA), and Matt Bailey, Founder and President of SiteLogic Marketing.  

The executive summary covering key points made by the external speakers and  responses to questions from the CEO audience can be downloaded from the bottom of this page along with the conference presentations. IPC members and participants need to log in to MyIPC in the top right corner of the page to access the summary and presentations. Non-member participants can contact [email protected] for access.

Watch our exclusive videos and interviews taken during the Annual Conference.