Best Practice Seminar on Marketing Green Products, February 2011

IPC Best Practice Seminars on Marketing Green Products, February 2011

Our Best Practice Seminars benchmark the environmental sustainability and carbon measurement processes of members, global companies and international environmental best practice.
 
IPC surveyed its 22 EMMS 2010 participants to investigate the range of strategies used by the postal sector to bring green products to market. We issued questionnaires to understand product features and product claims used in green product development, the chosen marketing approach, price setting and ways to communicate the success of marketing. The questionnaires targeted four different areas: a general questionnaire (focussing on understanding the reasons for specific carbon emissions compensation schemes selection) and three questionnaires targeting different postal product groups: Letter Mail, Parcels and Packages and Advertising Mail.

 Marketing Green Products

Presentations

• Executive Summary  
• IPC EMMS Introduction
  Pieter Reitsma, Manager Sustainability, IPC
• IPC Marketing Green Products
  Pieter Reitsma, Manager Sustainability, IPC
• Rezidor: No time to waste
  Sarah Rooney, Manager,Responsible Business
• World Wildlife Fund Belgium
  Serge Schmitz, Marketing & Communications Director
• Correos: Marketing Green Products in the Postal Sector
  Jesus Evavngelio Rodriguez, CSR Deputy Director, Correos
• Itella Green: 100 % Carbon Neutral Choice
  Hanna Kaustia, Environmental Director, Itella
• Update Planet Me: Status green products at TNT Post
  Sander de Bakker, Manager Media Services, TNT
• Corporate Public Policy and Responsibility: DHL GoGreen Programme
  Katharina Tomoff, Vice President, GoGreen, Deutsche Post DHL
• Groupe La Poste: Responsible Marketing
  Stephanie Scoupe, Assistant to the Chairman's Adviser, Sustainable Development, Groupe La Poste
• Sustainable Direct Mail: Attracting direct mail customers with environmentally-friendly services
  Matthew Neilson, Head of Environmental Solutions, Royal Mail
• bpost-WWF Partnership
  Jean-Marie Wodon, Manager Green Marketing, bpost
• Norwegian Post – Environmental targets and actions  
  Christian Brandt, Senior Vice President Product, Market and Industrial Development, Norway Post
  

Additional Resources

• Sustainability: The 'Embracers' Seize Advantage
  MIT Sloan Management Review and The Boston Consulting Group